US Soccer is pushing forward with Mauricio Pochettino, offering him a contract extension that would keep the highest-paid coach in the team’s history through the 2030 World Cup. The deal, proposed in late June 2026 and still pending his final answer after the 2026 tournament, shows the federation’s confidence despite the USMNT’s round-of-16 exit as co-hosts.
With Pochettino’s continuation almost certain, crypto companies Kraken and Chiliz are circling around potential sponsorship deals linked to the World Cup. Chiliz, known for powering the Socios.com fan engagement platform and managing tokens for top clubs like FC Barcelona and Juventus, aims to make a significant entry into American soccer through a USMNT partnership.
No official token launches tied to the USMNT are confirmed yet, but past crypto-sports collaborations have caused swift market moves in associated tokens. This suggests investors should keep an eye on announcements. The deal could mark a notable moment for crypto involvement in American soccer, potentially following trends seen in other international markets.
