Fortress Investment Group is moving to buy $2 billion worth of loans from Wayflyer, the Dublin-based fintech known for supporting e-commerce businesses with revenue-based financing. The deal could provide Wayflyer with the capital boost needed to expand its lending platform aggressively.
Wayflyer reached unicorn status in 2022, valued at $1.6 billion, after lending more than $6 billion to over 7,000 online merchants since 2019. Their model allows clients to repay loans as a percentage of their revenue, a flexible alternative to fixed monthly payments. Loan sizes typically range from $5,000 to $20 million, helping merchants purchase inventory or fund marketing efforts.
Fortress's Growing Interest in Fintech Lending
Fortress has been actively investing in fintech credit. Previously, it extended $2 billion to SoFi’s loan platform in 2025, signaling its appetite for tech-driven consumer and SMB lending assets. After a management buyout backed by Mubadala Investment Company in 2024, Fortress has continued expanding its portfolio in alternative lending.
Wayflyer also secured a $250 million credit facility with ATLAS SP Partners earlier this year to support new loans. If this acquisition closes as expected, it would mark a significant endorsement of the revenue-based financing model at a large institutional level, showing that alternative asset managers are increasingly backing non-bank lending platforms.
With notable investors like Fortress and ATLAS SP Partners, Wayflyer is positioning itself solidly against competitors such as Clearco and Pipe in the SME finance space.
This material is for informational purposes only and should not be considered financial advice.
