Rebranded TON Asset GRAM Rises 10% After Listings on Binance and Hyperliquid

The GRAM token — formerly known as Toncoin and now operating under its original name following a major rebranding of the TON ecosystem — surged approximately 10% on July 2, 2026, driven by simultaneous listings on Binance and the decentralized platform Hyperliquid. The token's market capitalization reached $4.49 billion, placing it among the top 20 largest cryptocurrencies by that metric on CoinMarketCap.

The price moved from $1.56 to a local peak above $1.71 before stabilizing in the $1.65–$1.67 range at the time of publication. Trading volume increased sharply across both centralized and decentralized venues following the listing announcements.

Binance, the world's largest cryptocurrency exchange by trading volume, opened spot trading pairs for GRAM against USDT, USDC, and FDUSD, and simultaneously launched futures contracts on the asset. Hyperliquid, a decentralized derivatives platform, added leveraged contracts for GRAM in response to direct requests from its community.

The name «GRAM» carries significant historical weight in the cryptocurrency market. In 2018, Pavel Durov and the Telegram team raised a record $1.7 billion under that brand to fund the development of the Telegram Open Network blockchain. The project was shut down in 2020 following sustained regulatory pressure from the U.S. Securities and Exchange Commission, and Durov returned the raised funds to investors.

After the original project was discontinued, an independent developer community took over the blockchain infrastructure and continued building under the names Toncoin and The Open Network for several years. The recent decision to revert to the GRAM name represents a deliberate marketing repositioning intended to leverage the token's legacy brand recognition.

Market participants responded to the combination of the rebranding narrative and the high-profile exchange listings as a compounding bullish catalyst. In a broader context of recovering crypto market conditions, the listing of GRAM on key trading venues provided immediate liquidity access for global retail and institutional traders alike.

The rebranding to GRAM is viewed by analysts as a speculative narrative catalyst — a mechanism that, in rising market environments, tends to attract fresh liquidity by connecting new assets to historically recognized names and events. The 2018 fundraise remains one of the largest in crypto history, and the association with Pavel Durov's Telegram continues to generate significant market attention.

No official statements from Telegram or Pavel Durov specifically addressing the price movement or exchange listings were included in available reports at publication time.