Kraken has launched a redesign of its crypto mobile app, integrating personalized portfolios and trade recommendations to compete with Robinhood's AI-driven offerings. Announced on July 10, this update aims to assist users who struggle with traditional trading interfaces.
The new features allow users to set financial goals and preferences, which the app uses to tailor investment suggestions. Kraken highlights objectives such as home purchases, retirement savings, and emergency funds, emphasizing continuous market monitoring rather than a one-off portfolio creation.
Users remain in control of their investments, as the system requires explicit approval before executing any trades. This approach contrasts with Robinhood's model, which enables connected agents to trade on behalf of users without individual consent.
Kraken's chief data officer, Kamo Asatryan, stated that the goal is to increase access to ongoing market analysis, allowing everyday users to trade using simple instructions. However, unlike fully autonomous trading accounts, Kraken’s system does not execute trades automatically, thus minimizing execution risks.
The redesign follows Kraken's acquisition of Capitalise.ai in August 2025, enhancing its ability to offer automated strategies. In March, the exchange also released a command-line interface for AI agents, promoting functionality that allows paper trading before committing real capital.
Robinhood's Agentic Trading was launched on May 27 and continues to expand its capabilities, pushing the boundaries of AI trading tools. As the competition intensifies, exchanges like Kraken and Robinhood are at the forefront of redefining user involvement in trading.
This article is for informational purposes only and should not be considered financial advice.
