Cardone Capital Boosts BTC Stack to 2,700 Coins Amid Market Slump — Here's the Strategy
Real estate mogul Grant Cardone has made a bold move in the cryptocurrency space, with his investment firm Cardone Capital expanding its Bitcoin position to approximately 2,700 BTC. The purchase was made at an average price of $59,000 per coin, bringing the total value of the firm's holdings to an estimated $159 million — a figure Cardone himself shared via a post on X.
While no independent public filing has been released to verify the exact size of the position, data from BitcoinTreasuries.net suggests that Cardone Capital would rank 30th among corporate Bitcoin holders globally, placing it just behind The Smarter Web Company plc on the leaderboard.
The timing of the acquisition is notable. Bitcoin has been under significant pressure recently, declining 19.27% over the past 30 days and losing 31.96% of its value year-to-date. Rather than stepping back, Cardone used the weakness as a buying opportunity — a classic accumulation strategy during bear phases.
Interestingly, Cardone's bullish move stands in sharp contrast to what's happening at Strategy, the firm led by Michael Saylor and the largest corporate Bitcoin holder in the world with 847,363 BTC worth roughly $50 billion. Strategy has introduced what it calls the Digital Credit Capital Framework, which formally authorizes the company to sell up to $1.25 billion worth of Bitcoin. The proceeds are earmarked for preferred dividends, interest payments, and repurchases of preferred and common stock. The framework also raised the dividend rate on its STRC preferred stock to 12%.
This marks a pivotal shift for Saylor, who had long maintained a strict no-sell policy. Strategy's first Bitcoin sale — a modest transaction worth approximately $2.5 million completed on June 1st — may have been small in dollar terms, but it sent shockwaves through the market by breaking what many considered an iron-clad commitment. Bitcoin has struggled to recover since, hovering around the $60,000 range.
The selling pressure isn't limited to Strategy. U.S. spot Bitcoin ETFs experienced their worst month on record in June, with net outflows reaching approximately $4.06 billion, according to data from SoSoValue. This surpassed the previous monthly record of $3.56 billion set back in February 2025 and represents the largest redemption wave since these funds launched in January 2024. BlackRock's IBIT ETF was responsible for the majority of outflows. With this trend continuing, Bitcoin is now on pace for a third straight quarterly loss, having already shed 22% in the first half of the year.
Despite the gloomy macro picture, technical analysts see a potential silver lining. On the weekly chart, Bitcoin's price has touched the lower Bollinger Band — historically a zone that has acted as strong support and preceded meaningful price recoveries. Bollinger Bands are a widely used volatility indicator consisting of three lines: an upper band, a lower band, and a mid band. When price reaches the lower band under high selling pressure, it often signals that a bottom may be near.
In summary, two very different narratives are playing out simultaneously in the corporate Bitcoin world. Cardone Capital is doubling down and accumulating through the dip, while Strategy — once the gold standard of Bitcoin maximalism — has quietly opened the door to selling. Meanwhile, ETF outflows hit a record high in June, and the technical picture hints that a potential reversal could be forming.
