Binance is expanding its services beyond cryptocurrency with the launch of a multi-asset financial application, aimed at integrating traditional brokerage, stablecoin payments, and tokenized securities.
This development coincides with the introduction of US equities trading for users outside of the United States. While the stock trading service was announced earlier, Binance has now provided additional insights into how it will connect traditional brokerage with tokenized assets and on-chain finance.
Eligible users can access over 7,000 US-listed stocks and ETFs through Binance’s regulated partner, Nest Trading, with Alpaca handling execution and custody. Features include zero-commission trading, fractional shares starting from $5, and the ability to fund transactions with a variety of cryptocurrencies including USDC, USDT, and BNB. Sale proceeds are settled in USDC.
Yi He, co-founder and co-CEO of Binance, stated, “We have set out to reach the next 3 billion users. To do that, we need to make it simpler for users to access opportunities across asset classes, diversify their portfolios, and move more easily between traditional investing and on-chain finance.”
In addition to conventional brokerage services, Binance also detailed its upcoming tokenized equity offering, which will be facilitated through bStocks issued by BTECH Holdings, pending regulatory approval. Unlike shares traded through the brokerage, bStocks will be available directly on the Binance Exchange, representing certificates backed one-for-one by underlying US equities and ETFs.
The integration of both conventional and tokenized products allows users to hold regulated shares today while also preparing for the future of tokenized security offerings as the regulatory landscape evolves. Instead of replacing traditional brokerage with tokenization, Binance is developing both avenues concurrently.
This material is informational and should not be considered as financial advice.
