Nearly 1 million purchasers of Trump's memecoin, known as TRUMP, have reported losses totaling $3.81 billion as of the end of June 2026. This alarming figure encompasses about two-thirds of all buyers, illustrating significant financial repercussions for retail investors.
After its launch in January 2025, the TRUMP token soared to an all-time high of over $73, but it has since plummeted by more than 97%, with current trading prices around $1.70. Trump's financial disclosures revealed he profited approximately $630 million from the token, while his total income from cryptocurrency ventures exceeded $1.4 billion last year.
Profits for Early Investors
According to the analytics firm Nansen, approximately 988,905 wallets suffered losses, demonstrating a vast disparity between the experiences of early investors and later participants. A small group of about 500,000 sophisticated buyers managed to seize $4 billion in profits prior to the token's downturn.
The structure of the TRUMP token enabled Trump to earn transaction fees, allowing him to profit regardless of the asset's price trends. His promotional activities on Truth Social further facilitated this dynamic.
World Liberty Financial Token Losses
In addition to the TRUMP memecoin, many buyers of the World Liberty Financial (WLFI) token also faced financial difficulties. Nansen's tracking revealed that around 85 percent of nearly 27,000 wallets reported losses amounting to $83 million.
The WLFI token, initially offered at 1.5 cents and later at 5 cents, has experienced an 82 percent decline in value since its secondary market introduction in September. Trump's financial disclosure indicated he earned nearly $800 million from the World Liberty Financial platform, which takes a substantial percentage of sales regardless of token performance.
Legal Implications
Despite the SEC's announcement in February 2025 to cease scrutiny of memecoins, legal experts suggest that civil lawsuits remain a possibility. Investors like Nicholas Pinto, who lost about half of his $500,000 investment, expressed frustrations about the token's management, questioning its legitimacy.
The White House responded to such criticisms by underscoring Trump's commitment to making the U.S. a leader in the cryptocurrency sector, asserting that his actions were in the best interest of the American populace.
