Lima's Gamarra district is experiencing a brisk trade in Argentina and Spain national team jerseys ahead of the 2026 FIFA World Cup final on July 19, 2026, at MetLife Stadium near New York City.
Vendors in Peru's largest textile market offer replica shirts starting at 28 soles, roughly $7.50 USD, with bulk prices dropping to 26 soles.
Many sellers provide customization services via WhatsApp, allowing buyers to send designs for personalized jerseys.
Argentina and Spain jerseys are among the top sellers worldwide during the tournament, highlighting strong fan engagement.
Alongside physical merchandise sales, FIFA is expanding its digital footprint through FIFA Collect, a platform built on Avalanche blockchain technology.
This platform allows fans to buy, trade, and sell NFTs connected to players, memorable moments, and World Cup memorabilia.
FIFA Collect also features “Right-to-Buy” digital tokens that give holders priority access to purchasing match tickets.
Kraken serves as the official crypto exchange partner for the tournament, acting as the primary gateway for fans interested in engaging with FIFA's digital economy.
