Strategy Reaffirms $99–$100 Par Goal for STRC as Stock Recovers from Record Low

Strategy's preferred stock STRC remains approximately $13 below its target par value of $99–$100, despite a partial rebound from its all-time low of $71.25 recorded on June 26. Executive Chairman Michael Saylor reaffirmed the company's price objective in a post on X dated July 1, 2026, citing language drawn directly from a Monday press release.

STRC — formally known as Strategy's Variable Rate Series A Perpetual Stretch Preferred Stock — is a preferred security, not common equity. It is structured to trade near a $100 face value, with Strategy adjusting its monthly dividend rate to keep the price anchored. Unlike common shares, STRC's value is tied to a fixed-income-style framework rather than market speculation.

The stock had climbed to approximately $87.46 at the time of Saylor's post, recovering off the back of a new capital management framework announced on Monday, June 29. As part of that overhaul, Strategy raised STRC's dividend rate by 50 basis points to 12%, effective for July record dates. The rate increase represents one of the key tools Strategy uses to attract buying interest in the preferred security.

Strategy's methodology for reviewing the dividend rate incorporates STRC's current trading level, Bitcoin's price and volatility, and the company's cash reserves. The firm does not apply automatic rate hikes solely because the stock trades below par value.

The preferred stock's earlier collapse to its record low coincided with Bitcoin dropping below $60,000 during the same week. Bitcoin's price trajectory remains the primary driver of Strategy's broader capital structure and its ability to maintain dividend coverage on STRC.

Saylor's X post did not introduce any new information beyond what was contained in Monday's press release. The timing of the restatement, during STRC's ongoing recovery, indicates Strategy's intent to frame the rebound as confirmation that its capital plan is functioning as designed.

The reiteration comes amid sustained external criticism. Ripple CEO Brad Garlinghouse previously described STRC's decline as a damning indictment of Strategy's financing model. Separately, Rosen Law Firm has opened a securities investigation into the company's disclosures related to the preferred stock offering.

With STRC still roughly $13 short of par, the path to Saylor's stated target of $99–$100 remains contingent primarily on Bitcoin's market performance and continued confidence in Strategy's restructured capital framework.