Morgan Stanley has launched spot trading for cryptocurrencies on E*TRADE, allowing eligible clients to directly buy, sell, and hold Bitcoin, Ethereum, and Solana. This development enables clients to manage their crypto alongside traditional investments within the brokerage platform.
The trading process is facilitated through a linked account with digital-asset provider Zero Hash, which also serves as the custodian for these assets. A transaction fee of 0.5% applies for trades executed on the platform. As an enhancement, Morgan Stanley plans to introduce a transfer functionality by the end of this year to streamline asset management.
Expansion of Digital Asset Services
The launch is part of Morgan Stanley’s broader effort to integrate digital assets into its services. This initiative aligns with the findings of a survey from its wealth management division, indicating that clients prioritize trust and reputability over novel offerings when selecting a cryptocurrency platform. In addition to crypto trading, the bank has rolled out new retirement-planning tools and fractional-share trading options.
This recent rollout signifies a significant step as Morgan Stanley had previously shared plans for crypto support on E*TRADE back in September 2025. The initiatives have built upon the firm’s ongoing crypto strategies, including the filing for spot Ethereum and Solana ETFs at competitive fees and the introduction of a money market fund for stablecoin issuers under the GENIUS Act. Additionally, the bank has received conditional approval for a national trust bank charter aimed at digital asset custody.
The shift towards digital-asset services will eventually transition to the bank’s forthcoming Morgan Stanley Digital Trust once it becomes operational.
This material is informational and not intended as financial advice.
