HSBC has upgraded its price target for Apple to $366, reflecting a potential upside of around 10% from current levels. This adjustment comes as the bank anticipates a significant operational shift driven by Apple Intelligence, including new AI features and a refreshed Siri, unveiled during the Worldwide Developers Conference.
The projection for iPhone sales growth is notable, with an expected increase of 21% in 2026, in addition to an 11.6% rise forecasted for 2027. Furthermore, HSBC has adjusted its 2027 Services revenue expectations upwards by 5.4%, as new AI capabilities are predicted to enhance user engagement across Apple's ecosystem. Currently, Apple operates with devices in approximately 1.5 billion pockets worldwide.
Despite its stronghold in the app market, including hosting prominent crypto trading applications, Apple has remained cautious regarding direct investments in cryptocurrencies. The company’s CryptoTokenKit framework allows developers secure access to cryptographic tokens, but Apple itself has not invested in Bitcoin or other digital assets.
For more insights on related market trends, see New Crypto Derivatives for AI Compute Market Launched and ESMA Expands MiCA Register with 14 New Crypto Firms.
This material is for informational purposes only and is not financial advice.
