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Walmart's streaming ad play gains steam with 1.4 billion dollar Vibe acquisition, but stock barely budges

Walmart completed its 1.4 billion dollar acquisition of Vibe.co and folded the streaming ad platform into Walmart Connect, combining self-service ad buying with retail data and closed-loop measurement to compete with Amazon in connected TV advertising.

August 5, 2026

Walmart's streaming ad play gains steam with 1.4 billion dollar Vibe acquisition, but stock barely budges
Business | Cryptosearcher