MicroStrategy, now rebranded as Strategy, has introduced a Bitcoin Banking Adoption Index that evaluates the extent to which major banks are incorporating Bitcoin into their services. The index currently reports an overall institutional adoption rate of 32% across this sector.
This index assesses 25 prominent banks based on their offering of Bitcoin-related services, ranking Fidelity at the top with a notable score of 71%. This places Fidelity significantly ahead of many of its European and Japanese counterparts, which register below 30%.
The Bitcoin Banking Adoption Index functions as a performance review for banks, compiling scores based on their integration of Bitcoin into various aspects of banking. It scores four primary areas: trading and custody, product offerings including spot Bitcoin ETFs and stablecoin solutions lending facilities, and executive support for Bitcoin initiatives. Following the recent U.S. regulatory approval of spot Bitcoin ETFs in January 2024, many of these product offerings are newly available.
According to Strategy’s executive chair, Michael Saylor, the acceleration of Bitcoin adoption by major banks remains in its early stages, as reflected in the 32% score. The overall percentage suggests that banks have embraced about one-third of the potential services tracked by the index, which combines various offerings, enabling some banks to have strong custody ratings while lagging in others, such as lending.
Fidelity’s leadership in the index results is attributed to its establishment of Fidelity Digital Assets in 2018, which provides institutional custody and trading services. Other American institutions, such as BNY Mellon and Goldman Sachs, follow with scores of 46% and 45% respectively, whereas JPMorgan, Morgan Stanley, and Citigroup are situated just above 43%.
Geographical disparities in adoption are evident, with European banks like Banco Santander and Société Générale scoring around 35%, while Japanese banks such as SMBC and the Royal Bank of Canada score significantly lower, at just 13%. Strategy's analysis is based on public data from July 10 and is described as approximate.
As part of its operations, Strategy maintains a substantial Bitcoin reserve of 843,775 BTC, the largest corporate treasury in the world, which positions the company to benefit from wider institutional adoption. Strategy has invited feedback regarding the accuracy of its findings and has hinted at forthcoming updates to the methodology.
In conjunction with the index release, Bitcoin’s trading price was reported near $61,900, experiencing a decline of over 3% for the day. Despite current fluctuations, Saylor remains optimistic about deeper adoption of Bitcoin services by the banks highlighted in the index.
This material is for informational purposes only and should not be considered financial advice.



